Branding tactics to stay one step ahead of the competition

While no one could have imagined the enormous changes that 2020 ushered in for the world, everyone in the consumer packaged goods business is well aware that consumer behaviours and trends can change at a rate that can be difficult to keep up with. According to Packaged Facts, the pet business hit a record high of $103 billion, and as a result of growing consumer interest in products that promote immunity and general wellbeing, sales of pet supplements soared by 21% in 2020 to reach around $800 million. The Brainy Insights then revealed that the market for pet supplements worldwide is anticipated to reach $9.65 billion by 2030. Zesty Paws and Solid Gold Pet, two of the pet nutrition and care brands owned by H&H Group, are affected by this.

Companies in any business can come up with creative strategies to stay ahead of the curve by attentively monitoring these trending moments for important data insights and growth prospects (and the competition). These are four tactics you can employ:


Trust your consumers and your retailers


One tactic is to pay attention to both your consumers and customers. It's critical to maintain positive working connections with your merchants because they're the ones at the forefront of the always shifting market that is driven by the trend-based customer purchase selections. Companies can keep up with customer behaviours by understanding more about what these important stakeholders are hearing, seeing, and being impacted by. While market research is a very valuable tool, I believe you receive faster feedback by utilising what is already at your disposal - your people. I've seen businesses spend millions on strategies to understand the "why" behind consumer decisions.


Use facts to guide your decisions.

Another tried-and-true tactic is to gather information about your customers and consumers and use it to develop better products, but the method for doing so is new to the market. Data of various kinds—from private or open data sources to market research studies and segment analysis studies—helps shed light on what customers want, what and when they purchase, as well as any potential unmet needs they may have. Knowing that information can assist you accurately define your unique space in comparison to rivals.To get up-to-date information, I strongly advise subscribing to market research papers and trade periodicals in your business. The reports will provide in-depth research and insights for you.


Staying curious.

Consider the things that have made you excited to buy. How have you been treated as a customer? Today's business market can feel entirely oversaturated with possibilities thanks to social media, advertising, e-commerce, retail, etc. Developing an innovation strategy, which calls for a long-term commitment to curiosity, is one method to stay ahead of rivals."Innovation is fueled by curiosity. It is a drive to follow through on a notion, find a solution, look for new opportunities, or stick with a course to see what lies ahead "Sarah Austin, a coauthor on the Entrepreneur Leadership Network and the creator of three venture-backed startups, penned the article.


Set your company apart from the crowd

Another important strategy for staying ahead of the curve is differentiation, although very few businesses actually use it. It will be easier for you to develop a strategy to cut through the clutter of the crowded market if you are aware of your company's differentiators, whether they are pricing, a specialised product, or a distinctive brand story.Building a value proposition that helps you position your product or service around the demands of your clients in a special way that only you can fulfil is one method to figure out what makes you different. Find out what attracts new customers to your business, what you do better than the competition, and why someone should buy your product or do business with you. then implement these at



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